---
title: Ultimate Fitness Holiday
description: A website, CRM, automation and lead gen.. sun, sand, sea and exercise! It's a dream right? Check out our latest case study with Ultimate Fitness.
---

Ultimate Fitness Holiday

# **New web design, CRM and automation**

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### We believe a website should perform as good as it looks.

##### Veycom teamed up with Echo to optimise Ultimate Fitness' conversion and maximise ROI on social ad spend.

##### **The proposal.** New destination pages designed and developed with a backend platform capturing leads, managing automation and sales progress. We also enabled lead scoring and CRM retargeting based on interest and engagement.  

![UFH_Brand Stylescape](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Branding/UFH_Brand%20Stylescape.jpg "UFH_Brand Stylescape")

# ↑  UF brand stylescape   We explored how to bring the energy from the brand into the new pages, coming up with new web fonts and relevant colour palette. 

The global pandemic affected us all - the travel industry harder than most. UF's ambition was clear, to make their marketing budget work harder, work smarter. 

We went live with 4 new destination pages, a fully functional CRM with contact management, automation, and marketing and sales platform included. As well as the Facebook marketing ad programme (ran by our partner agency Echo). You can achieve a lot for your business in just 4 short months...

- Brand development
- Wireframes
- Interaction design
- Web development
- Contact management
- Lead scoring
- Social scheduling
- Quotes + payments
- Email marketing
- Analytics

![UF SL page perspective_2-1](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/UF%20SL%20page%20perspective_2-1.jpg "UF SL page perspective_2-1")

[**Want to know more? Book a short discovery call with our team → **](https://www.veycom.co.uk/contact-us)

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## Building Something Powerful

### Pages designed to convert. What happens next drives business growth

![UF Multi screen with backend RESIZED](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/UF%20Multi%20screen%20with%20backend%20RESIZED.jpg "UF Multi screen with backend RESIZED")

> I worked with Veycom building out our Website and integrated CRM in HubSpot. Kevin, took on the brief carefully detailing all of our requirements and really delivered. Massively exceeded our expectations. Not only that Veycom is a pleasure to work with, they take the time to think about how your business can be improved with the products they deliver. Not just build a website and move on to the next one. Awesome company.

Oliver Bray | Ultimate Fitness Holiday

### Global Campaign with new leads captured from NINETY-THREE countries

![Lead Map in iMac](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Lead%20Map%20in%20iMac.png "Lead Map in iMac")

- ### 7,200
  
  New Leads (MQLs)
- ### 7.61 EUR
  
  Cost per Lead (CPL)
- ### 371
  
  New Bookings
- ### 493k EUR
  
  Revenue Booked

##### Since January 2022, at time of writing.

## Capturing leads

### Set up for success

Behind the website is a powerful CRM platform which enables us to offer lead scoring, automation and analytics. Now we can qualify leads before they are passed to Sales. One step further, we can analyse which channels give us the best leads.

Want to discuss your business needs?

![Download brochure screenshot](https://www.veycom.co.uk/hs-fs/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Download%20brochure%20screenshot.jpg?width=1892&height=1076&name=Download%20brochure%20screenshot.jpg)

![SL Screenshot_2](https://www.veycom.co.uk/hs-fs/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/SL%20Screenshot_2.jpg?width=1892&height=1076&name=SL%20Screenshot_2.jpg)

![New Sales Dashboard screenshot](https://www.veycom.co.uk/hs-fs/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/New%20Sales%20Dashboard%20screenshot.jpg?width=1920&height=1080&name=New%20Sales%20Dashboard%20screenshot.jpg)

![New Ad Performance Dashboard screenshot](https://www.veycom.co.uk/hs-fs/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/New%20Ad%20Performance%20Dashboard%20screenshot.jpg?width=1920&height=1080&name=New%20Ad%20Performance%20Dashboard%20screenshot.jpg)

[**See it in action and book a demo → **](https://www.veycom.co.uk/contact-us)

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![UF CS_mobile itinerary_2](https://www.veycom.co.uk/hs-fs/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/UF%20CS_mobile%20itinerary_2.png?width=402&height=800&name=UF%20CS_mobile%20itinerary_2.png "UF CS_mobile itinerary_2")

## Icons, and lot's of them!

Bespoke icon set designed for the itinerary

![CircuitIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/CircuitIconSVG.svg)

![SurfingIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/SurfingIconSVG.svg)

![BoxingIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/BoxingIconSVG.svg)

![MetaconIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/MetaconIconSVG.svg)

![CrossFitIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/CrossFitIconSVG.svg)

![OpenMatIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/OpenMatIconSVG.svg)

![MovementIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/MovementIconSVG.svg)

![BattleIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/BattleIconSVG.svg)

![Icons-IntroSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/Icons-IntroSVG.svg)

![Icons-YogaSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/Icons-YogaSVG.svg)

![Icons-VolleyballSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/Icons-VolleyballSVG.svg)

![Icons-SnackSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/Icons-SnackSVG.svg)

![HammockIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/HammockIconSVG.svg)

![Icons-ExcursionSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/Icons-ExcursionSVG.svg)

![Icons-SUPSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/Icons-SUPSVG.svg)

![TrainingIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/TrainingIconSVG.svg)

![DolphinIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/DolphinIconSVG.svg)

![NutritionLectureIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/NutritionLectureIconSVG.svg)

![Icons-BreakfastSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/Icons-BreakfastSVG.svg)

![MocktailsIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/MocktailsIconSVG.svg)

![AssaultCourseIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/AssaultCourseIconSVG.svg)

![StrengthTechniqueIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/StrengthTechniqueIconSVG.svg)

![StretchIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/StretchIconSVG.svg)

![SpinningCoreIconSVG](https://www.veycom.co.uk/hubfs/Case%20Studies/Ultimate%20Fitness%20Holiday/Icons/SpinningCoreIconSVG.svg)

##### You can find the new pages here!  [SPAIN](https://www.ultimatefitnessholiday.com/spain-bootcamp) - [SRI LANKA](https://www.ultimatefitnessholiday.com/sri-lanka-bootcamp) - [BALI](https://www.ultimatefitnessholiday.com/bali-bootcamp) - [THAILAND](https://www.ultimatefitnessholiday.com/thailand-bootcamp)

## Transform your business today

### Activity breeds positivity

[Request your website demo](https://www.veycom.co.uk/contact-us) 

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