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Command brand authority

Reliable and predictable leads

Our explosive 10X Authority programme
and Inbound Marketing campaigns

Dedicated SEO and brand positioning campaigns that position you in front of your competitors.

The key to a successful business that blows away the competition is having a system that reliably produces qualified sales leads. Our 10X Authority Programme  and Inbound campaigns promise to position you as the authority in your space by boosting brand awareness and improving your brand positioning in front of those who matter. With a topic-cluster content strategy, an active and focused social media schedule, social advertising, email marketing and SEO outreach you will be well positioned to launch your new website with our 3-month, or 12-month campaigns. 

Matt Howells-Barby, VP of Marketing at HubSpot, explains the future of content strategy here. Read on to find out more about the programmes.

  • SEO strategy
  • Blog posts
  • SEO outreach
  • Social media
  • Local business citations
  • Email marketing
  • Media placements
  • Campaign reporting

Result driven content planning

SEO + Content Strategy

Highly targeted keywords and topic research, which fit your ideal buyer profile, is fundamental to identifying opportunities in SEM. Our goal is to best understand how your target personas search for your product or service, from platform to language. We find out what their problems are, their key motivators and drivers for change, and create and share content which is supportive and relevant. 

Whilst you casually browse the web, many companies are quietly reconfiguring their webpages... Why? Competition in Google is fierce, and as a result SEO practices have evolved. SEO has shifted to a topic cluster model, where Google seeks to understand the depth of your expertise.

The model is a way of organising a site's content, in a cleaner, more deliberate site architecture. Our growth programmes are designed with this Topic Authority top of mind, and will form the backbone of our SEO and content strategy.

 

Natural, relevant, genuine in-content links

SEO Outreach DA40 & DA50+

Designed to get you links and mentions to your website from other bloggers. We secure these mentions as editorial links from within the flow of an impartial, non-promotional, blog post placement. Search Engines use these mentions/links as signals for authority, which will in turn, help your website rank organically.

Such is the importance of linking your rich content with other authoritative websites, all our growth programmes build links with DA40 and DA50+ websites. If you want to be authoritative in your niche, and dominate the search engine results, it's important to have a strategy for both on site and off site SEO. The higher tiered programmes have more placements, and more authority.

 

Nothing more rewarding in organic SEO.

 

Meet your target audience where they are

Social Media Management

Never miss another opportunity to join conversations that matter to you.

While social media marketing as a whole is incredibly valuable and beneficial to your business growth, your strategy will differ based on which social networks your audience spends their time on.

Starting with a social profile audit, expect a newfound presence with 5, 10 or 15 posts scheduled every week. Images will be designed to be on brand, comments replied to and post and hashtag research to maximise reach. Reporting is built in and we will coincide any social activity with current campaigns.

Understand why Social Media is integral to your Inbound strategy and download a free social media content calendar template ↓ Social Media Marketing: The Ultimate Guide
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Facebook

Users: 1.79 billion daily active users worldwide
Audience: Generation X and millennials
Industry impact: B2C

Best for: Brand awareness and advertising
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Twitter

Users: 186 million daily active users worldwide
Audience: Primarily millennials

Industry impact: B2B and B2C

Best for: Public relations and customer service
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LinkedIn

Users: 675 million monthly active users worldwide
Audience: Baby boomers, Generation X and millennials
Industry impact: B2B

Best for: B2B relationships, business development and employment
Instagram-logo2

Instagram

Users: 1 billion monthly active users worldwide
Audience: Primarily millennials

Industry impact: B2C

Best for: Behind-the-scenes, user generated content and advertising
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YouTube

Users: 2+ billion logged-in monthly users worldwide
Audience: Millennials and Generation Z
Industry impact: B2C

Best for: Brand awareness, entertainment and how-to videos
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Snapchat

Users: 249 million daily active users worldwide
Audience: Primarily Generation Z

Industry impact: B2C

Best for: Brand awareness and advertising
Pinterest logo

Pinterest

Users: 416 million monthly active users worldwide
Audience: Primarily older millennials and younger baby boomers
Industry impact: B2C

Best for: Visual advertising and inspiration
Email marketing example Veycom

Personable email campaigns

Email Marketing

Professionally designed emails, designed to get more opens and click-throughs. Automated workflows created with the subscriber's lifecycle stage, list membership or information contact records, and personalisation showing the most relevant subject lines, content, links and CTAs. 

Whatsmore, we'll A/B test and optimise your campaigns. Understand which subject lines get the most opens, and the content and CTAs that earn you better engagement rates. 

Most email software will tell you how many opens and clicks the email achieves. Unfortunately what use is this data unless you can act on it? We can tell you who opened it, and what they were interested in. Not only that, but we will automate the follow up process, dependent on their action, further qualifying your lead.

A single source of truth

Dashboard & Reporting

Growing companies need quick answers. One of the most challenging of challenges for the modern day Marketing Manager is proving ROI. 

Not only can we measure and present accurate ROI, as it happens, but we can also tell you which customers and their lifetime value [LTV] demonstrating what your new customer is worth to the business. Most software can tell you now what action converted your lead once the user takes a decisive action on the website. HubSpot does one better and helps us better understand a customer's first touchpoint with your brand. They may have clicked on a social ad and come through to your website, only to leave and return 3 weeks later. Here they find a new eBook and decide to download it. Congrats - a new lead! Usually, lead attribution is then allocated to the eBook but in truth, the social ad campaign had an integral role, and likely without it, you may never have seen this new lead develop.

Our reporting will give you the visibility to make decisions based on data, and importantly prove the ROI of any marketing spend. 

HubSpot makes it easy for us to create custom reports tailored to tell you what you want, and need, to know. With our campaigns built in HubSpot, we can create multiple reports in a single canvas, with up-to-the-minute live data right out of your dashboard. No more Excel spreadsheets, no more parking an afternoon to put everything together for end-of-month. Everything, in one place, for review at a single click. These reports can be made public for anyone in the company to review at anytime. Likewise, they can be reserved for Management level, for individuals, or even just you as a private reference. This empowers our partners, particularly Marketing Managers and Sales Managers wanting to better understand their team's monthly performance or whether a campaign can be considered a success. 

 

Our Growth Programmes

You can’t spell traction without action

Core services complimented by an inbound strategy that’s tailored to you.
Check out our different programmes below.

Want to discuss your business needs?

Qualifying

For agile businesses beginning to transition into content marketing and SEO, and are preparing for quick growth.

/ 12 mo campaign
£2,850per month

Person silhouette 1

 
1x   eBook, Landing Page, Thank You page per 6 mo
Bi-Weekly Blog Posts
Monthly Email Newsletter roundup
SEO Outreach 
  3x   links DA50+
  6x   links DA40+
  50x local business citation submissions
Social Media Management - 2 channels, min 5 posts per week per channel
Link Management
Onsite Optimization

 

 

 

 

 

Let's Talk

Fast [Q2]

Our second most popular campaign with strong emphasis behind SEO, weekly blogs, active social channels and lead gen content.

/ 12 mo campaign
£4,100per month

Person silhouette 1.5

 

1x   eBook, Landing Page, Thank You page per qtr
Weekly Blog Posts
Monthly Email Newsletter roundup
SEO Outreach
  3x   links DA50+
  6x   links DA40+
  100x local business citation submissions
Social Media Management - 2 channels, min 10 posts per week per channel
Ad Retargeting
Link Management
Onsite Optimization

 

 

 

 

Let's Talk

Faster [Q3]

For SMEs wanting to acquire market position. Prepare for lots of new web visitors, qualified sales leads and predictable growth.

/ 12 mo campaign
£6,750per month

Person silhouette 2

 

1x   pillar page per 6 mo
1x   eBook, Landing Page, Thank You page per qtr
8x   Blog Posts per month
Bi-Weekly Promotional Emails
Custom Email roundups
SEO Outreach
  6x   links DA50+
  12x  links DA40+
  100x local business citations
Social Media Management - 3 channels, min 10 posts per week per channel
Ad Retargeting + Social Ad Campaign
Link Management
Onsite Optimization

 

 

Let's Talk

In Pole

For SMEs and Enterprise looking to dominate in SEM, Social and Paid channels. Our most authoritative campaign to date.

/ 12 mo campaign
£9,300per month

 Person silhouette 3

 

1x   pillar page per qtr
1x   eBook, Landing Page, Thank You page per qtr
12x  Blog Posts per month
Weekly Promotional Emails
Custom Email roundups
SEO Outreach
  12x  links DA50+
  12x  links DA40+
  100x local business citation submissions
Social Media Management - 3 channels, min 15 posts per week per channel
Ad Retargeting, Social Ads and Google PPC Campaigns
Link Management
Onsite Optimization

 

 

Let's Talk

Search Engines are forcing SEOs to adapt

Not Another State of Inbound Marketing Report [2021]
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