Inbound Marketing

Inbound marketing is a better way to market, sell and serve your customers that puts you – the marketer – back in control. Create great content that addresses people’s pain points, helps them solve problems or difficulties, and provides interesting insights. Offer relevant, valuable content and let your target audience know where to find it.

When customers find success through what you offer, they’ll want to share that success with others. This success then attracts new prospects to your business, creating a self-sustaining, highly-engaged, word-of-mouth-fuelled lead generating machine. HubSpot call this the ‘flywheel’.

Marketers will be familiar with the concept of a funnel but, while the funnel still has its place (you’ll see plenty of them inside HubSpot’s flywheels), it doesn’t consider the whole picture. It concentrates marketing efforts on acquiring new leads, on directing prospects into the funnel. The customer - potentially your biggest advocate - all but becomes an afterthought.

HubSpot’s flywheel, by contrast, focuses on customer advocacy throughout, and preaches the importance of deploying your inbound strategy across the business, driving your marketing, sales and customer success teams with the same customer-centric objective.

That’s why, instead of focusing your marketing efforts on lead generation alone, we’re all about customer experience and brand advocacy too.