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Build your brand the right way

Brand Strategy

Win hearts and minds

Aligning creative,
content and business

Unlock the true potential of your brand by mastering the art of brand strategy. Did you know poor brand design can actually lose you sales? Designed to offer insights for anyone working on brand design projects, from CEOs to marketers and entrepreneurs, small businesses to start-ups. Get clarity on the key elements of brand design, define and articulate your company’s USP with the help of brand strategy experts, and move forward with confidence. Build your brand the strategic way.
  • Logo Design
  • Brand Archetypes
  • Business Stationary
  • Brand Personas
  • Brand Guidelines
  • Market Fit
  • Social Strategy
  • Communication Strategy

Free to download

Brand Building
Basics

brand building basics cover

Some call it a strategy

We call it a
plan of attack

We’ll teach you how to win hearts and minds with a well-defined and articulated brand. You’ll not only win more business but be well on your way to establishing a loyal customer base that will sing your praises.

Want to know more? Book a consultation
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Step One

Schedule a workshop at a date and time that suits you
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Step Two

Receive your strategy and brand design brief, your takeaway guide to building your brand
Our roadmap to a

strong and memorable brand

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    Brand
    Core

    Clarify your brand internally

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    Brand
    Positioning

    Position your brand in the market

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    Brand
    Persona

    Define your brand personality

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    Brand
    Strategy

    Your take away guide to building your brand

Much more than a logo

Connect to your tribe

Align to your vision

Articulate the ‘why?’ behind what you do. Know where you’re heading, and the principles by which you’ll get there. Establish your core values and live them through your branding.

Avoid confusion

Find your USP and communicate it to your audience. Position your brand well against your competitors. Differentiate your business for all the right reasons.

A complete brand

Unify your product or service offering. Create consistency through brand architecture that provides employees and external partners with everything they need to create ‘on-brand’ collateral.

Talk to your customers

Discover how to connect with your customers. Give your brand a personality and a tone of voice that compels people to find out more about what you do.

Discover the 'Why' behind what you do

And prioritise goals to
increase awareness

  • → Set out where you want to get to
  • → Define your brand’s personality
  • → Establish your core values and beliefs
  • → Project a compelling voice
  • → Define your target audience
  • → Create a memorable tagline that seals the deal
  • → Analyse your market to find opportunities

Success is what we do

Some of the results we’ve
produced for our clients

The Road Is Calling

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Group Brand Identity