Brand Building Basics

Building a brand is about so much more than just coming up with a nice logo and using some pretty colours. It is a process that looks at your whole business – where you’re coming from, where you want to go, and the ethos or driving force at the very heart of what you do. It requires significant investment of time and effort on the part of a business, as well as the services of a skilled designer, but the good news is that an investment in a strong brand identity is one that will pay off year after year.

We’ve helped scores of businesses build successful brands, whether they’re starting from scratch or evolving an existing brand. In this guide, we look at the basic process of building a brand – a formula that, when followed closely, promises to deliver results every time.