Virgin Brandbook Recreation
These remarkable original brand books were unfortunately damaged in a flood. We were tasked with recreating them exactly, including the design, copy and print techniques.
The water damage meant that some of the red bled through, there were tears in the artwork and text missing. The project was a huge collaborative effort, artwork redrawn, copy researched and replaced with the original copy and the print, another massive effort.
The original books were printed with different traditional methods. We sourced the material used on the swatches from a number of different material suppliers and measured all the paper and translucency, using the exact gsm and type. On the print pass colours were inspected to ensure we proved to have exact matches.