A fantastically fun project sees us team up with Charlotte from Smarties. The idea, to bring arts and crafts back to life with classes for youngsters, teenagers and adults. With classes booked and a young following already the brand needed to be energetic, creative and colourful, yet professional with the goal of a wider demographic.
Fun, energetic, colourful, CREATIVE. A brilliant brief to work with, emphasising the ART in Smarties and using ink splats and gradients there is lots of room for the brand to be used in different mediums. The S was pulled out to create favicons and light guidelines outline how and where backgrounds and colours can be used.
A new brand, business cards and leaflets are just the beginning. We have also considered branded aprons, water bottles and a few other items. Best of luck to Charlotte and we very much look forward to working with the team as their journey starts out.