Creative
The Road Is Calling Video Storyboard
To coincide with the website design and build, we were tasked with creating a promotional video for first time website visitors and future advertising content. The Road Is Calling storyboard was designed to resonate with drivers of classic and modern supercars - Atmospheric, epic and poignant.
This storyboard takes you through the initial video shot list, music and sound design, locations and photographic shot styles, we hope you enjoy it as much as we did.
Music & Sound Design
Classic and Electronic were the two genres proposed, each with a different take on the pace and connection with the video but both very fitting to the brief. Have a listen to the short 30-second clips here.
- Classical Genre
Classical music exudes quality and maturity whilst evoking an epic feel akin to an immersive driving experience.
Sound design & location recording
Using professional location recording techniques and purpose built vehicle mounts we can capture the authentic sounds of both vehicles. In addition, use of cinema sound effects heightens the viewing experience and contributes to increased brand value.
Here is an example:
Car featured: BMW M6 F13
Peak District Recording Locations
It was important to capture a dramatic background. We wanted emotion, excitement and the hills in provided height. The Peak District is a beautiful setting, here we detail some of the locations scouted for the production.
Winnats Pass
Big aerial wides foreground, ground shots
Driving Route
Snake Pass
Bride Over Water
Overtaking Section
Ending Shot Locations
Errwood Sailing Club
Drone Shot
Property Recording Locations
Adding another dimension, we wanted to see the cars use the driveways of some lovely stately homes.
Compton Verney, Warks
Stoneleigh Abbey, Warks
CCS Facilities Garage
Included in the shoot we looked at some style shots at the premises.
Shots to consider:
LIGHT REFLECTING ON METAL WORK
DUST SHEET REMOVAL
ABSTRACT DOOR HANDLES
DOOR SILLS WHEN DOOR OPENS / CLOSES
DETAIL ON DASH OR STITCHING ON STEERING WHEEL / SEATS
Will include detail shots of gear changes & tachometer whilst stationary.
Recording equipment
Just a few of the high-spec cameras and video equipment considered for the shoot, not to mention the drone.
RED - Premium 240 FPS & 6K
FS7 - Versatile 4K
Stabilising gimbal - Key for driving shots
A7S - Lightweight
Canon L Series Lenses Slider - Slow controlled movements
LED Light - Portable & battery powered
Special Thanks
To our partners Frasershot Studios, specifically Craig Fraser and Jimmy Bricknell who worked with us to deliver the project.
Whilst the proposed Storyboard didn’t make it to production we look forward to realising it one day.
