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Veycom Work - iSB Group: Brand Exploration

Creative

Brand Exploration

iSB Group the brand. We worked with the client to inject more diversity and create an identity around each sector. The outcome, a new colour palette, textures and icons.

Veycom Work - iSB Group: Brand Exploration

What we did

4 new colours were introduced to the brand, giving it energy and status. Sub-brands were created with new descriptions and corresponding icons. The icons are circular, mirroring the dot in the i for iSB. Finally the textures add depth, collectively offering much more versatility for digital, design and print.


Veycom Work - iSB Hand Protection Icon
Veycom Work - iSB Hand Protection Logo
Veycom Work - iSB Hand Protection Logo

#fba827

Icon repesents a thumbprint

Veycom Work - iSB Safety Footwear Icon
Veycom Work - iSB Safety Footwear Logo
Veycom Work - iSB Safety Footwear Logo

#1e988a

Icon repesents the sole of a shoe

Veycom Work - iSB Workplace Safety Icon
Veycom Work - iSB Workplace Safety Logo
Veycom Work - iSB Workplace Safety Logo

#e94842

Icon repesents metal stair tread

Veycom Work - iSB Corporate Clothing Icon
Veycom Work - iSB Corporate Clothing Logo
Veycom Work - iSB Corporate Clothing Logo

#6251a2

Icon repesents woven fabric

Veycom Work - iSB Resource Library

Content Marketing

You can see these brand developments in action, take a look here.

View Project


"Veycom are a very hands on company who show a genuine interest in their customers. You can rely on them to give you their best and they are always looking to learn and get better at what they do. I’d definitely recommend."

Nick Grinnell - General Manager