The Green Retreats Group is the UK’s largest provider of modular garden rooms. Based in Buckinghamshire, the company’s high-quality products allow customers to use their outside space for leisure, home-working, education and commercial purposes.
As part of our work with the Group, we introduced a new HubSpot CRM system, allowing staff to effectively manage customer relationships as the business evolves and grows. We also unified the Green Retreats family of companies under one new brand identity, providing distinction for each individual business while ensuring consistency of design and appearance.
Each logo was designed to reflect the individual company offering, while a consistent typeface and simple fluid lines forming a building structure offered unity across each of the Group’s sub-brands.
Introducing the individual company identities
Each of the three companies within the Group was assigned a dedicated colour palette and imagery designed to visually connect that company with its offering. The contrast between the natural shapes and delicate transparencies of the imagery, and the clean, simple lines of the logos, evoke a high-quality built environment sitting within an oasis of natural calm, each complementing the other perfectly.
"We are absolutely delighted with the work Veycom has done for us so far. We love the way the new brand brings all our separate companies together as one, and are excited about the ways in which we think it will position us to grow in future."Vari Wilson - Assistant Marketing Manager