The Farcroft Group is a family-run partnership of businesses that together offer their clients a complete restoration and conservation service. Renowned for dedication, quality workmanship and excellent service, the Group is a leading source for the restoration of fine art and collectables, furnishings, furniture and interiors in the UK, its work respected by eminent auctioneers, trusted by passionate collectors and relied upon by heritage organisations.
With aspirations to become a global success, Farcroft engaged Veycom to help develop the Group’s brand, bringing unity to the individual businesses that make up the Group and re-positioning it as a provider of premium care and an authority on restoration and conservation worldwide.
"The support from Veycom has been invaluable in helping us to unify our separate brands into one. We now have a smart, premium brand that will help us to market our services going forwards, positioning us where we want to be – at the forefront of excellence in restoration and conservation worldwide. You can see that everything they’ve produced for us – whether design work or written content – has been carefully considered, thoughtfully produced and brilliantly executed."Danny Bennett - Sales & Marketing Director
In developing the company’s brand, we stripped away some of its former colours and introduced a combination of black, gold and silver, evoking quality and authority. We tied the company’s individual businesses – Farcroft and Ravenoak – closer to the brand by mirroring the logo design and introducing their own distinctive colours in addition to the core Group palette.
Meanwhile, our team also worked across a range of marketing collateral to support the business in its growth objective, including blogs, e-Books, infographics, social media posting, brochure design and print, stationery, and enhancing its exhibition presence.