Farcroft Clear Vertical National All Work

Creative

Brand Development

Clear Vertical is a digital agency based in Northamptonshire. Veycom worked closely with the business for 18 months, helping it to re-visit and enhance its brand, and to develop its offering with the addition of inbound marketing to its portfolio of expertise.

Veycom Work - Clear Vertical: Brand Development

Brand development

We developed a new logo that was more modern, simpler and more in line with the business’s ambition in technology. This logo was carried across new business cards, company literature including the new e-book, and the company website. The new brand and art direction brought authority, considered design and forward-thinking to the forefront.

Original Logo

Veycom Work - Clear Vertical Logo

Current Logo

Veycom Work - Clear Vertical Logo

Exploring the brand

During the brand conceptualisation, we explored how the triangles used within the logo could be mirrored across a range of other marketing collateral to provide unity and consistency of approach.

Veycom Work - Clear Vertical: Brand Development

Veycom Work - Clear Vertical: Brand Development

Veycom Work - Clear Vertical: Brand Development