CCS Christian Lewis REED Recruitment All Work

Creative, Digital

Brand Development

Christian is world-renowned for his work with specialist performance and classic cars. We were tasked with creating a new, incredibly personal brand identity, holding true to his values and representing a well-considered service of the highest level.


THE INITIAL CONCEPT STAGE

The brand needed to reflect authority and confidence. We started working with Christian’s initials and following a few concepts we took a closer look at his signature.

Veycom Work - Christian Lewis: Brand Development

Veycom Work - Christian Lewis: Brand Development

Veycom Work - Christian Lewis: Brand Development

Veycom Work - Christian Lewis: Brand Development


Final Logo

Christian’s signature is signed off with his name using the Mayeka Regular typeface. A smart font, angular and strong. The logo can be used independently, with or without the name underneath.

Veycom Work - Christian Lewis: Brand Development


Email Signature

The branding is reflected in all communication types, in digital and print. We created new email signatures, invoicing headers, website and so on.

Veycom Work - Christian Lewis: Brand Development