Christian is world-renowned for his work with specialist performance and classic cars. We were tasked with creating a new, incredibly personal brand identity, holding true to his values and representing a well-considered service of the highest level.
THE INITIAL CONCEPT STAGE
The brand needed to reflect authority and confidence. We started working with Christian’s initials and following a few concepts we took a closer look at his signature.
Christian’s signature is signed off with his name using the Mayeka Regular typeface. A smart font, angular and strong. The logo can be used independently, with or without the name underneath.
The branding is reflected in all communication types, in digital and print. We created new email signatures, invoicing headers, website and so on.