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Veycom Work - Arts1: Friend Referral Programme

Digital, Marketing

Friend Referral Programme

Arts1 have a strong referral base. This platform enables them to give back to those students and parents who help them go from strength to strength.

The page, promoted on their website, social channels and in print, is designed for existing parents or students to complete. A HTML email is sent to the intended prospect providing information about the incentive, the school and how to enquire.

Veycom Work - Arts1 Recommend a Friend

Fully Responsive HTML Email

We created some additional fully formated HTML emails for the referer and friend to receive. These were made responsive and worked alongside SMTP to ensure email deliverability.

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Veycom Work - Arts1 Recommend a Friend Email
Veycom Work - Arts1 Recommend a Friend

Updating the Application Form

With this new refer a friend scheme, when users click the 'Apply Now' button in the email, they will be redirected to a custom link with the referee's details as paramaters, these will automatically populate the form.

Third-Party Integration

As with all the forms across Arts1’s website this new feature feeds directly into their CRM. Additional data fields were created and the programme captured successfully so that internal processes can be followed up.