What is Sales Enablement? Sales enablement is the process of providing a business with the information, content and tools its sales people need to help them sell more effectively. Even the very best sales people can’t sell with their hands tied behind their backs. They need the right tools at their disposal to help them engage prospective buyers at every stage of the buyer’s journey.
Done well, sales enablement is one of the most effective ways of enhancing sales performance. It bridges the gap between businesses’ sales and marketing teams, by giving them both the tools and knowledge they need to have more meaningful, relevant and valuable conversations with the right prospects at the right stage of the sales process to optimise return on investment.
It is not a one-time task, but rather an ongoing strategic process that, when embedded in a company’s culture, results in significant streamlining, increased efficiencies and larger profits.
Reporting & Analytics
Ensure the volume of data you capture is an asset and not a burden by creating systems to help you manage it. Standardise reporting, review sales processes through external audits, and qualify leads – scoring them against set criteria to assess how likely they are to offer a financial return against any time invested in nurturing them – so you can prioritise which to work on first.
HubSpot CRM & Sales
At Veycom, we believe in harnessing the power and potential of technology to support the marketing and sales processes. We use HubSpot, an all-in-one customer relationship management (CRM) and sales software that allows businesses full and easy management of their sales pipeline, including access to client information and logging of sales activity.
HubSpot’s CRM and sales technology integrates seamlessly with the organisation’s marketing tool. When used together, businesses benefit from a smooth, uninterrupted flow of data between their sales and marketing teams.
As well as installation and optimisation of HubSpot software for individual client businesses, our team is able to train clients in how to get the most from the platform.
Businesses that rely on sales to thrive must give their sales people the right tools to do their jobs well, so they can engage with customers and prospects, convert leads and close deals.
Our team of creative designers, copywriters, photographers and videographers produces engaging materials to support the sales process, including corporate brochures, business cards and digital presentations. This ensures clients impress prospects before they meet, that first introductions leave lasting positive impressions, and that potential customers take away high-quality materials to keep and consider.
At Veycom, our technology packages equip sales teams with the tools and visibility to engage with prospects and customers at the right time. Our analytics software allows for tracking of open rates and reading times for documents and emails. Using this data, our marketing experts work with sales teams to determine which are the most effective tools and how to use them well.