By providing content designed to meet their interest or address their needs and problems, business naturally attract qualified prospects and build trust and credibility for their brand.
The methodology allows business to convert strangers into their biggest promoters, simply by providing great content, in the right place (physically where their customers are spending time), at the right time.
The marketing funnel
HubSpot helps you apply the benefits of the inbound methodology to your marketing challenge.s HubSpot’s all-in-one marketing software is built to complement the inbound methodology.
An agile inbound marketing methodology needs to be careful created to drive your ideal prospects to your website, generating qualified leads through a high-value methodology that is consistent. Solving your prospects’ problems is critical and creating content to address these problems, and at the same time it attracts prospects, builds trust and credibility for your business.
Without content, inbound wouldn’t exist. Content fuels the inbound methodology. Create the right content and you have already started to attract your ideal visitors.
If it’s not in the right place, your audience won’t find it. The right place is where your ideal customer is spending time - distribute content here and provide context to your content.
Timing is everything, inbound marketing empowers buyers to buy when they are ready. Content published at the right time builds trust and makes your marketing and sales approach relevant, and helpful.
The average cost per lead drops after 5 months of consistent inbound marketing. - Eloqua
Nurtured leads make 47% greeted purchases compared to non-nurtured leads. - The Annuitas Group
Inbound leads cost 61% less on average than outbound leads. - HubSpot
The buyer's journey
An in-depth understanding of the kind of person who buys from a business and the research process, or ‘journey’, the person goes on before making a purchase enables sales team to personalise their sales process, making it more efficient and effective.