Great content is absolutely key to the inbound marketing methodology, and plays an integral part in every stage of its success. Insightful, interesting, relevant content, well presented, will attract the right visitors to the door, convert them into leads, nurture them to help them close as customers and play a big part in encouraging them to maintain an ongoing relationship with a business in the future.
There are lots of different ways in which to deliver good content, including blogs, emails, website landing pages and social media, but it is important to know what to offer, where to offer it and how to ensure it is seen by a prospective buyer.
Content can be created by anyone, and distributed far and wide with just a few clicks. In such a crowded marketplace, it is more important than ever to stand out from the rest. Our creative teams help clients produce high-quality content, while our technology solutions ensure it is seen and understood by the right people.
Create blog posts, e-books, videos and other content that answers questions prospective clients are asking, host it on a website, optimise it for search engines, share it on social media and start a conversation.
Convert website traffic into sales leads by offering free trials, downloads, webinars and demonstrations in return for contact information, and engage serious prospects with clear calls to action.
Convert leads into customers through a smart sales process, supported by an effective Customer Relationship Management (CRM) system that automates workflows and aids lead management.
Collect the information customers share through surveys and use it to tailor content and encourage ongoing engagement and promotion.