Published 26 April 2017
Let’s say a small business has just opened up in town. It’s a small, yet honest enough venture. However, as you pass by you notice that there’s a sign that says something along the lines of being better than the other competitors. While that sounds nice, you as the consumer are most likely left questioning that bold statement. This where a case study comes in.
Establishing Your Brand’s Credibility
Later on you go to the business’s blog where they have posted a highly detailed case study where they unbiasedly point out the companies that make common mistakes, including graphs showing the numbers and other important statistics, and then cleverly and subtly brings the study to a close by mentioning that business ensures that other companies and customers will not experience these issues.
The next thing you know the small business is the next big thing in town with many people now accepting the claim on their sign. That’s what a case study can do for you and your business. It gives the people a reason to trust the merchandise and the people associated with it-i.e, your brand’s credibility.
We’ve seen documentaries, news reports, and academic notebooks do the same thing, present facts to back up their claim. So why is that relevant to business, you might be asking. Shouldn’t our clients already trust our word for it, you might be wondering. The truth is, case studies are incredible in the fact that they utilise facts to accomplish 4 things that regular marketing can’t do alone.
Build Better Relationships With Customers
By educating the masses with your case study, you’re more than likely going to build better relationships with your customers as a result. This is due to a number of reasons, really. Some will see that you’ve nothing to hide about your business, others will see you as a fellow quality control watchdog. You cease coming off as a faceless corporation who just sees walking money bags and instead become genuine people in the public eye. But ultimately, they’ll come to associate your business with thought leadership.
Indirectly Promote Your Brand
There’s a reason why academic related sponsorships are one of the best forms PR for the company. Academics and authority usually go hand in hand. A case study effectively proves that your company is professional, well-informed, and trustworthy enough not to distort the facts for personal gain, freely letting readers walk away and draw their own conclusions. More often than not, they’re walking away with an enlightened view of the subject and a more positive perspective of your brand.
Establishing A Reputation Built To Last
A business’s success heavily relies on its ability to do repeatedly do business well. Essentially, reputation is what’s going to determine the future of the venture. Once again, a case study only solidifies the image of a transparent and honest company who only wants to help their consumers make the most informed decision. No snake oil or competitive mud-slinging to drive customers to your door. Professionalism starts with a firm handshake, a desire to please, and respecting your customer’s self-worth. All of which a thorough case study demonstrates.
In short, while a case study may seem like a daunting task at first, it’ll stay within the minds of both consumers and individuals who consider your brand in the future. And that’s something that’s priceless.
Posted In: Creative