HubSpot's customer service software, Service Hub, is 100% focused on the elements that make up the customer experience. For businesses that use it, it provides the tools they need to manage, connect with and truly understand their customers, helping them turn average customers into active promoters that will help them grow their business.
Sales teams and company leaders are always looking for a compelling prospecting strategy, and HubSpot has tools that create just that.
When someone helps you solve a problem, you tend to trust them. Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful - not interruptive. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
All the theoretical information and legal language can be hard to decipher when you try to apply it to the real world of business, so we hope this handy guide will provide some practical and tangible guidance on what you need to do now to make sure you are ready when the GDPR comes into force on 25th May 2018.
GDPR, or the General Data Protection Regulation, will come into effect on 25 May 2018 and will have massive implications for data practices and marketing. Fortunately, HubSpot users are in a great position to become effective marketers in a post-GDPR environment. In preparation, we have put together this eBook to review and work through.