Planning your First Inbound Campaign

Insight: eBook. Created: 15 March 2019 in Marketing.

Author
Helen Hogben

Artwork
Clare Algate

Introduction

This e-book provides a simple guide to the areas your business will need to consider and address before you develop your first inbound marketing campaign, to give you the best chance of succeeding in your goals.

The best inbound marketing campaigns are not developed on a whim, or rushed through to completion. For the strongest chance of success, it is essential to prepare properly, and this means developing a detailed plan to identify the different elements you will need to address and help you prioritise activity and allocate resource.

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