Inbound 101: What Inbound Marketing Is And Why It Works

Insight: eBook. Created: 15 March 2018 in Marketing.

Helen Hogben

Clare Algate


When someone helps you solve a problem, you tend to trust them. Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful - not interruptive. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.

Marketing changed over the past decade. It didn’t change because marketers got tired of doing things the same old way and so decided to try something new. It changed because consumers changed.

In this eBook:

  • What inbound marketing is
  • Why inbound marketing works
  • The main components of inbound marketing
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