Aligning Sales & Marketing
Insight: eBook. Created: 14 November 2017 in Marketing.
A funnel from marketing to sales will ensure each buyer passes to the right department at each step. This confirms that a company’s marketing department hold a majority in the buying processes responsibility.
61% of marketing departments send all leads directly to sales; however, only 27% of those leads will be qualified.
In this eBook:
- Definition of marketing and sales alignment
- How collaboration can increase business performance
- How to improve your buyer’s journey
- 3 main areas for marketers to focus on