Aligning Sales & Marketing

Insight: eBook. Created: 14 November 2017 in Marketing.

Helen Hogben

Clare Algate


A funnel from marketing to sales will ensure each buyer passes to the right department at each step. This confirms that a company’s marketing department hold a majority in the buying processes responsibility.

61% of marketing departments send all leads directly to sales; however, only 27% of those leads will be qualified.

In this eBook:

  • Definition of marketing and sales alignment
  • How collaboration can increase business performance
  • How to improve your buyer’s journey
  • 3 main areas for marketers to focus on
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