Aligning Sales & Marketing
A funnel from marketing to sales will ensure each buyer passes to the right department at each step. This confirms that a company’s marketing department hold a majority in the buying processes responsibility.
61% of marketing departments send all leads directly to sales; however, only 27% of those leads will be qualified.
In this eBook:
- Definition of marketing and sales alignment
- How collaboration can increase business performance
- How to improve your buyer’s journey
- 3 main areas for marketers to focus on
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