Category: Marketing


10 Best Practices For Website Content Writing

27 April 2018 Marketing

Content writing is essential for building your brand, engaging with your customers, and reaching a wider audience. The type of content you post on your blog, social media pages, and elsewhere serves to inform people about your products and your overall purpose as a business. It's important to keep certain principles in mind.


Explaining the Buyer’s Journey and Lifecycle Stages

20 April 2018 Marketing

As most salespeople already know, individuals usually flow through three relatively distinct stages.



Top 3 Reasons To Focus On Content Marketing

26 March 2018 Marketing

Bill Gates coined the phrase “Content is King” back in 1996. While much has changed in the world of online marketing since then, this principle still holds true. The kind of content you need to succeed today is very different from 20 years ago and there are lots of new places to post it. Here are the top 3 reasons why you should focus on content marketing for growing your business.


5 Top Email Marketing Tips For 2018

22 March 2018 Marketing

Email marketing is one of the best strategies for connecting with your customers. While reaching your audience via email is just as effective as ever, the rules have changed over the last few years. The field is more competitive than ever before – you need to be well informed about the latest trends and practices that are working now. Here are 5 essential tips to help you succeed with email marketing in 2018.


4 Smart Strategies To Create Accurate Buyer Personas

19 March 2018 Marketing

According to HubSpot's State of Inbound 2017 marketing survey, one of the top 5 challenges for marketers last year was securing sufficient budgets to be successful.



4 Sales Enablement Predictions for 2018

22 February 2018 Marketing

Platforms like Amazon and Netflix can predict what a customer wants to purchase or examine and even when that customer needs an item. It is the amount of data collected and the manner in which these organisations use the information that keeps customers coming back. The organisational structure used by the corner supermarket is no longer viable.


What Stage of the Buyer’s Journey are Your Website Visitors In?

21 February 2018 Marketing

Our buyers still take a journey through the buying process, the difference is that the buyer’s journey looks vastly different today. The internet has informed and empowered buyers and that has impacted the relationship between salespeople and customers.



Meeting The GDPR Requirements: Understanding Compliance

23 January 2018 Marketing

The GDPR has core requirements for organisations controlling or processing personal data for EU residents. These requirements protect personal information and will require organisational and technological methods.


How The GDPR Impacts Your Business

8 January 2018 Marketing

The General Data Protection Regulation (GDPR) is good news for EU citizens who will have greater privacy protection when the regulation goes into effect May 25, 2018.


What is Required for GDPR Compliance?

5 January 2018 Marketing

Compliance with the new set of European Union regulations strengthening general data protection (GDPR) may require some new technologies.


How To Build Sales with a Program of Sales Enablement

2 January 2018 Marketing

Inbound marketing may seem to have radically changed the sales process. The traditional cold call and pitch are no longer part of what we think of as the inbound sales process. Prospects come to you, with interest and motive already. The myth is that two-thirds of the sale is already completed before the prospect even interacts with a sales person.



What Is Inbound Marketing and Why Do You Need It?

7 November 2017 Marketing

You’ve probably heard a great deal about inbound marketing. It’s a term that everyone is talking about yet many people aren’t clear exactly what it means. It’s important to understand this concept because it’s actually the most effective way to promote your business. Let’s find out what inbound marketing is and how it can help you reach more customers.



The Importance Of Blogging For Lead Generation

27 October 2017 Marketing , Websites

Your blog is an amazing tool that has the power to transform the way you interact with your customers. It’s not just a place to let them know that you’ve recently launched an incredible new product or service. Instead, your blog should be a platform for communication with your customers.


Inbound Marketing Explained: A Simple Guide

20 October 2017 Marketing

Inbound marketing works to improve immediate results and create long-term success in turning leads and prospects into customers.



Manufacturers Can Make Good Use Of Inbound Marketing

6 September 2017 Marketing

People usually associate inbound marketing with B2C retail companies. It may be just as well or better suited to B2B manufacturing businesses whose customers seriously businesses research the market before purchasing. Inbound marketing is the natural form of marketing products to businesses.


Content In Context: Targeting Your Buyer Personas

1 September 2017 Marketing

Content marketing is, in essence, creating valuable, relevant, useful information designed with a specific target-audience in mind. It attracts and informs your potential client, and it’s used in all forms of marketing from blogs to social media to press releases to videos. It defines your voice and brand and distinguishes you from your competitors as top in your field with knowledge worth sharing.



6 Irrefutable Reasons To Use Case Studies On Your Business Blog

27 April 2017 Creative , Marketing , Websites

Case studies are in-depth testimonials of your past or present customer’s success. Similar in nature to testimonials; however, they go much deeper. You may have considered compiling a case study for your website, but have you examined the powerful impact they would have on your blogging efforts? Here are the six undeniable reasons you need to include case studies, regularly, in your business blog.


Do Search Ads Really Work? What You Should Know

26 April 2017 Marketing

As the names suggests, search advertising is a type of online advertising in which ads are displayed from search engine queries. The world’s largest search engine, Google, offers a pay-per-click (PPC) platform known as Google AdWords. Bing offers a similar search advertising service, Bing Ads. Using these platforms, advertisers can create text ads that are displayed in the search results.



If Content Is King, Context Is Emperor

4 January 2015 Marketing

Content marketing is often the way that a customer first experiences your brand whether through a blog post, webinar, video, or whitepaper. Your content influences buyers educating them about your products or your industry and gives your sellers the resources they need to bring home a sale.