---
title: Veycom Insider | Veycom Marketing
description: Knowledge is power. Free learning resources and our latest musings.
---

![Veycom Marketing](https://app.hubspot.com/settings/avatar/4c8101bda9985999d165894f9fadb97c)

# Veycom Marketing

[Blog posts](https://www.veycom.co.uk/insider) [Resources](https://www.veycom.co.uk/resources)

[![Lots of differently coloured windows representing choice](https://www.veycom.co.uk/hs-fs/hubfs/Buyer%20Journey%20windows%20representing%20choice.png?width=389&name=Buyer%20Journey%20windows%20representing%20choice.png) ](https://www.veycom.co.uk/insider/explaining-the-buyers-journey-and-lifecycle-stages)

## [Explaining the Buyer’s Journey and Lifecycle Stages](https://www.veycom.co.uk/insider/explaining-the-buyers-journey-and-lifecycle-stages)

As most salespeople already know, individuals usually flow through three relatively distinct...

[Read more](https://www.veycom.co.uk/insider/explaining-the-buyers-journey-and-lifecycle-stages)

Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=Explaining+the+Buyer%E2%80%99s+Journey+and+Lifecycle+Stages:%20&url=https://www.veycom.co.uk/insider/explaining-the-buyers-journey-and-lifecycle-stages) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/explaining-the-buyers-journey-and-lifecycle-stages&title=Explaining+the+Buyer%E2%80%99s+Journey+and+Lifecycle+Stages) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/explaining-the-buyers-journey-and-lifecycle-stages)

[![blue search bar on pink background depicting web search ](https://www.veycom.co.uk/hs-fs/hubfs/Website%20SEO%20Copy.png?width=389&name=Website%20SEO%20Copy.png) ](https://www.veycom.co.uk/insider/10-best-practices-for-website-content-writing)

## [10 Best Practices For Website Content Writing](https://www.veycom.co.uk/insider/10-best-practices-for-website-content-writing)

Content writing is essential for building your brand, engaging with your customers, and reaching a...

[Read more](https://www.veycom.co.uk/insider/10-best-practices-for-website-content-writing)

Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=10+Best+Practices+For+Website+Content+Writing:%20&url=https://www.veycom.co.uk/insider/10-best-practices-for-website-content-writing) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/10-best-practices-for-website-content-writing&title=10+Best+Practices+For+Website+Content+Writing) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/10-best-practices-for-website-content-writing)

[![content marketing spearheading forward movement](https://www.veycom.co.uk/hs-fs/hubfs/content%20marketing.png?width=389&name=content%20marketing.png) ](https://www.veycom.co.uk/insider/top-3-reasons-to-focus-on-content-marketing)

## [Top 3 Reasons To Focus On Content Marketing](https://www.veycom.co.uk/insider/top-3-reasons-to-focus-on-content-marketing)

Bill Gates coined the phrase “Content is King” back in 1996. While much has changed in the world...

[Read more](https://www.veycom.co.uk/insider/top-3-reasons-to-focus-on-content-marketing)

Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=Top+3+Reasons+To+Focus+On+Content+Marketing:%20&url=https://www.veycom.co.uk/insider/top-3-reasons-to-focus-on-content-marketing) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/top-3-reasons-to-focus-on-content-marketing&title=Top+3+Reasons+To+Focus+On+Content+Marketing) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/top-3-reasons-to-focus-on-content-marketing)

[![email marketing subscribe image](https://www.veycom.co.uk/hs-fs/hubfs/email%20marketing%20subscribe%20image.png?width=389&name=email%20marketing%20subscribe%20image.png) ](https://www.veycom.co.uk/insider/5-top-email-marketing-tips-for-2018)

## [5 Top Email Marketing Tips For 2018](https://www.veycom.co.uk/insider/5-top-email-marketing-tips-for-2018)

Email marketing is one of the best strategies for connecting with your customers. While reaching...

[Read more](https://www.veycom.co.uk/insider/5-top-email-marketing-tips-for-2018)

Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=5+Top+Email+Marketing+Tips+For+2018:%20&url=https://www.veycom.co.uk/insider/5-top-email-marketing-tips-for-2018) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/5-top-email-marketing-tips-for-2018&title=5+Top+Email+Marketing+Tips+For+2018) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/5-top-email-marketing-tips-for-2018)

[![african fitness woman at gym](https://www.veycom.co.uk/hs-fs/hubfs/shutterstock_553660753.png?width=389&name=shutterstock_553660753.png) ](https://www.veycom.co.uk/insider/4-smart-strategies-to-create-accurate-buyer-personas)

## [4 Smart Strategies To Create Accurate Buyer Personas](https://www.veycom.co.uk/insider/4-smart-strategies-to-create-accurate-buyer-personas)

According to HubSpot's State of Inbound 2017 marketing survey, one of the top 5 challenges for...

[Read more](https://www.veycom.co.uk/insider/4-smart-strategies-to-create-accurate-buyer-personas)

Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=4+Smart+Strategies+To+Create+Accurate+Buyer+Personas:%20&url=https://www.veycom.co.uk/insider/4-smart-strategies-to-create-accurate-buyer-personas) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/4-smart-strategies-to-create-accurate-buyer-personas&title=4+Smart+Strategies+To+Create+Accurate+Buyer+Personas) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/4-smart-strategies-to-create-accurate-buyer-personas)

[![amazon shopping smile icon symbol](https://www.veycom.co.uk/hs-fs/hubfs/shutterstock_1091787281.png?width=389&name=shutterstock_1091787281.png) ](https://www.veycom.co.uk/insider/4-sales-enablement-predictions-for-2018)

## [4 Sales Enablement Predictions for 2018](https://www.veycom.co.uk/insider/4-sales-enablement-predictions-for-2018)

Platforms like Amazon and Netflix can predict what a customer wants to purchase or examine and even...

[Read more](https://www.veycom.co.uk/insider/4-sales-enablement-predictions-for-2018)

Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=4+Sales+Enablement+Predictions+for+2018:%20&url=https://www.veycom.co.uk/insider/4-sales-enablement-predictions-for-2018) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/4-sales-enablement-predictions-for-2018&title=4+Sales+Enablement+Predictions+for+2018) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/4-sales-enablement-predictions-for-2018)