--- title: Veycom Insider | Helen Hogben description: Knowledge is power. Free learning resources and our latest musings. --- ![Helen Hogben](https://www.veycom.co.uk/hs-fs/hubfs/Helen%20orig%201.5.jpg?width=200&name=Helen%20orig%201.5.jpg) # Helen Hogben [Blog posts](https://www.veycom.co.uk/insider) [Resources](https://www.veycom.co.uk/resources) [![Virgin brand book case study](https://www.veycom.co.uk/hs-fs/hubfs/work_virgin_gallery9-1024x600.jpeg?width=389&name=work_virgin_gallery9-1024x600.jpeg) ](https://www.veycom.co.uk/insider/5-reasons-to-invest-in-good-design) ## [5 reasons to invest in good design](https://www.veycom.co.uk/insider/5-reasons-to-invest-in-good-design) What are your business’s top priorities for this year? If one of them isn’t to invest in really... [Read more](https://www.veycom.co.uk/insider/5-reasons-to-invest-in-good-design) Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=5+reasons+to+invest+in+good+design:%20&url=https://www.veycom.co.uk/insider/5-reasons-to-invest-in-good-design) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/5-reasons-to-invest-in-good-design&title=5+reasons+to+invest+in+good+design) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/5-reasons-to-invest-in-good-design) [![sustainable store design - shelf with raw food product in refillable containers](https://www.veycom.co.uk/hs-fs/hubfs/shutterstock_1296623542.png?width=389&name=shutterstock_1296623542.png) ](https://www.veycom.co.uk/insider/what-are-micro-niches-and-do-you-need-one) ## [What are micro niches and do you need one?](https://www.veycom.co.uk/insider/what-are-micro-niches-and-do-you-need-one) We’ve previously explored how [developing a niche marketing strategy](https://www.veycom.co.uk/insider/why-every-business-needs-a-niche-marketing-strategy) can help drive growth, but what... [Read more](https://www.veycom.co.uk/insider/what-are-micro-niches-and-do-you-need-one) Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=What+are+micro+niches+and+do+you+need+one%3F:%20&url=https://www.veycom.co.uk/insider/what-are-micro-niches-and-do-you-need-one) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/what-are-micro-niches-and-do-you-need-one&title=What+are+micro+niches+and+do+you+need+one%3F) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/what-are-micro-niches-and-do-you-need-one) [![young woman representing social listening](https://www.veycom.co.uk/hs-fs/hubfs/shutterstock_1926173606.png?width=389&name=shutterstock_1926173606.png) ](https://www.veycom.co.uk/insider/stop-marketing-start-engaging) ## [Stop Marketing! Start Engaging...](https://www.veycom.co.uk/insider/stop-marketing-start-engaging) Countless hours are invested in creating content for your audience. The scrolls, views, clicks,... [Read more](https://www.veycom.co.uk/insider/stop-marketing-start-engaging) Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=Stop+Marketing%21+Start+Engaging...:%20&url=https://www.veycom.co.uk/insider/stop-marketing-start-engaging) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/stop-marketing-start-engaging&title=Stop+Marketing%21+Start+Engaging...) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/stop-marketing-start-engaging) [![post covid poster](https://www.veycom.co.uk/hs-fs/hubfs/shutterstock_1730137006.png?width=389&name=shutterstock_1730137006.png) ](https://www.veycom.co.uk/insider/why-a-global-pandemic-is-the-perfect-time-to-invest-in-digital-marketing) ## [Post pandemic is the perfect time to invest in digital marketing](https://www.veycom.co.uk/insider/why-a-global-pandemic-is-the-perfect-time-to-invest-in-digital-marketing) It’s no secret we believe in digital marketing here at Veycom – it’s what we do. The power and... [Read more](https://www.veycom.co.uk/insider/why-a-global-pandemic-is-the-perfect-time-to-invest-in-digital-marketing) Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=Post+pandemic+is+the+perfect+time+to+invest+in+digital+marketing:%20&url=https://www.veycom.co.uk/insider/why-a-global-pandemic-is-the-perfect-time-to-invest-in-digital-marketing) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/why-a-global-pandemic-is-the-perfect-time-to-invest-in-digital-marketing&title=Post+pandemic+is+the+perfect+time+to+invest+in+digital+marketing) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/why-a-global-pandemic-is-the-perfect-time-to-invest-in-digital-marketing) [![find your niche image](https://www.veycom.co.uk/hs-fs/hubfs/shutterstock_313168262.png?width=389&name=shutterstock_313168262.png) ](https://www.veycom.co.uk/insider/why-every-business-needs-a-niche-marketing-strategy) ## [Why every business needs a niche marketing strategy](https://www.veycom.co.uk/insider/why-every-business-needs-a-niche-marketing-strategy) The idea of narrowing your business offering so that it appeals to fewer people might sound... [Read more](https://www.veycom.co.uk/insider/why-every-business-needs-a-niche-marketing-strategy) Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=Why+every+business+needs+a+niche+marketing+strategy:%20&url=https://www.veycom.co.uk/insider/why-every-business-needs-a-niche-marketing-strategy) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/why-every-business-needs-a-niche-marketing-strategy&title=Why+every+business+needs+a+niche+marketing+strategy) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/why-every-business-needs-a-niche-marketing-strategy) [![4 white eggs lines up with 1 stand out pink egg on blue background](https://www.veycom.co.uk/hs-fs/hubfs/shutterstock_583771096.png?width=389&name=shutterstock_583771096.png) ](https://www.veycom.co.uk/insider/how-to-win-friends-and-influence-people-) ## [How to win friends and influence people…](https://www.veycom.co.uk/insider/how-to-win-friends-and-influence-people-) In our post-global pandemic and increasingly socially-conscious world, success in business is... [Read more](https://www.veycom.co.uk/insider/how-to-win-friends-and-influence-people-) Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=How+to+win+friends+and+influence+people%E2%80%A6:%20&url=https://www.veycom.co.uk/insider/how-to-win-friends-and-influence-people-) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/how-to-win-friends-and-influence-people-&title=How+to+win+friends+and+influence+people%E2%80%A6) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/how-to-win-friends-and-influence-people-) [![365 new days 365 new chances sales poster](https://www.veycom.co.uk/hs-fs/hubfs/shutterstock_1891649182.png?width=389&name=shutterstock_1891649182.png) ](https://www.veycom.co.uk/insider/how-to-sell-more-by-trying-less) ## [How to sell more… by trying less](https://www.veycom.co.uk/insider/how-to-sell-more-by-trying-less) The hard sell rarely works: it’s a turn-off, likely to lose you as many customers as you might gain. [Read more](https://www.veycom.co.uk/insider/how-to-sell-more-by-trying-less) Share [![Twitter](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/twitter-brands.svg) ](https://twitter.com/intent/tweet?text=How+to+sell+more%E2%80%A6+by+trying+less:%20&url=https://www.veycom.co.uk/insider/how-to-sell-more-by-trying-less) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/linkedin-brands.svg) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.veycom.co.uk/insider/how-to-sell-more-by-trying-less&title=How+to+sell+more%E2%80%A6+by+trying+less) [![Linkedin](https://www.veycom.co.uk/hubfs/raw_assets/public/veycom-website-theme/images/facebook-f-brands.svg) ](https://www.facebook.com/sharer/sharer.php?u=https://www.veycom.co.uk/insider/how-to-sell-more-by-trying-less) [![customer satisfaction smiley faces](https://www.veycom.co.uk/hs-fs/hubfs/shutterstock_1810615090-1-1.png?width=389&name=shutterstock_1810615090-1-1.png) ](https://www.veycom.co.uk/insider/customer-satisfaction-the-forgotten-growth-strategy) ## [Customer Satisfaction: The forgotten growth strategy](https://www.veycom.co.uk/insider/customer-satisfaction-the-forgotten-growth-strategy) Have you ever experienced the frustration of being ineligible for a discount or special offer with... 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